I’m not sure how much of my budget I should allocate to SEO, as opposed to PPC.
Some people think that SEO is too risky, and stick with paid advertising. Others believe that they can save money by focusing on organic traffic alone. The truth is, there are pros and cons to both. PPC and SEO can work hand in hand to get you results. Finding the right mix is about knowing what you want to achieve. While SEO can be cheaper in the long run, it’s not a “set and forget” strategy as many people believe. In order to ensure results, you need to allocate budget and resources. I can not only assist you in achieving organic rankings, but also help you reduce your CPC and run more targeted and effective PPC campaigns.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More