I don’t understand what SEO people mean when they talk about meta-data.
I’m going to be honest here and say that meta-data is a pretty boring topic. It’s basically “data about data,” or the information on your website that tells Google what your site’s about.
When optimizing your site, you’ll need to make sure you have the correct meta-data on every page. This can be a painstaking process, especially for larger sites, but it’s a very important part of SEO. I’ve optimized hundreds of sites for companies of all shapes and sizes, and I can guide you on the most efficient way to update your meta-data.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More