Tool to track number of searches
Q: what is the best way to find out the # of people searching for a specific keyword(s)?
A: My preferred tool is Wordtracker. Note that it will give you an estimated number of searches done per day, which is based on the number of searches done over the past 60 days on the search engines Metacrawler and Dogpile. Thus, you are getting an extrapolation which is not anywhere close to being accurate. Also bear in mind that it is the number of searches done, not the number of people. So 1 person could go 10 pages deep into the search results and that would count as 10 searches.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More