SEO

During this rich presentation, spanning Search Engine Optimization fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…

• Check your “Google Pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned by Google
• Wield invaluable SEO tools you’ve not yet heard of
• Build high-quality links from trusted sites, and boost your PageRank along with your rankings
• Prepare for changes to come… and so much more!

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Set up a High Traffic Business Website & Basics to Search Engine Optimization

Speaker:
Stephan M. Spencer, Netconcepts

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Join us for this educational and entertaining session lead by Stephan Spencer, Founder & President of Netconcepts and Amy Africa, President and Chief Imagina-8-tion Officer of Eight By Eight where they will offer live, impromptu critiques of B2B and B2C websites of audience members. Stephan and Amy love to play the critic (think: the Muppet judges, those old cads in the balcony), but we promise they’ll play nice. Ok, we can’t actually promise that, but they said they’d be gentle. Youâ??ll see and hear how you and your colleagues’ sites rank in terms of their ability to garner search traffic and ultimately convert visitors to sales. Youâ??ll walk away with valuable lessons learned from what these sites do well and where they need improvementâ??in the areas of SEO, conversion and usability.

If you want to have your URL considered to be one of the sites reviewed in front of the audience, please email events@marketingprofs.com. Weâ??ll let you know in September if your site has been chosen.

Speakers:
Stephan Spencer, Founder & President, Netconcepts
Amy Africa, President and Chief Imagina-8-tion Officer, Eight by Eight

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Whether you are a seasoned marketer new to SEO, or a savvy search marketer wanting to ensure you arenâ??t overlooking anything, this session is for you. Weâ??ll run through all the different requirements for a website that will ensure SEO successâ??from crafting content and code for search engines to essential tools and methodologies. Wouldn’t it be great if you could enlighten your designers, copywriters, programmers and marketers on being more effective at doing their jobs in a search engine optimal way? Now you can. Whether you have a dynamic site or a static one, lots of content or just a little, Web 2.0 technologies or Web 1.0 brochureware, a big brand or an unknown startup, you’ll need this SEO knowledge. Youâ??ll walk away with, best practices for “on-page” SEOâ??from URLs to HTML to content to site architecture, a bevy of toolsâ??many of them free, techniques for making Web 2.0 and “rich media” content search engine friendly, and ways to circumvent the SEO roadblocks common in Content Management Systems.

Speakers:
Stephan Spencer, Founder & President, Netconcepts
Mark Kaufman, Association Vice President-CNET Findability, CNET

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There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:

• Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords
• Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
• Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
• Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
• Visitors per Keyword — ratio of search engine delivered visitors to search terms
• Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
• Engine Yield — the amount of traffic a search engine delivers for every page it crawls

Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.

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This session has SEOs sharing favorite, little-known and powerful techniques that wonâ??t get you banned in search engines from trying.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Michael Gray, President, Atlas Web Service
Kimberly Krause Berg, Usability Consultant/Owner, UsabilityEffect.com
Kate Morris, Search Engine Marketing Manager, RateGenius
Tyler Shears, Online Marketing Manager, Databanq Media
Stephan Spencer, President, Netconcepts
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

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This session takes you on a whirlwind tour of search marketing tools you’ll want to consider adding to your toolbox.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Loren Baker, President, TrafficBlend
Ken Jurina, President, Epiar
Debra Mastaler, President, Alliance-Link
Stephan Spencer, President, Netconcepts

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This session looks at how to improve site ranking by gaining links from sites across the web.

Moderator:
Detlev Johnson, CEO, SearchReturn

Speakers:
Rand Fishkin, CEO, SEOmoz
Debra Mastaler, President, Alliance-Link
Roger Montti, Owner, martinibuster
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Eric Ward, CEO, EricWard.com

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Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.

Moderator:
Detlev Johnson, CEO, SearchReturn

Speakers:
Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, Microsoft
Stephan Spencer, President, Netconcepts
Sean Suchter, VP of Engineering, Yahoo!
Navneet Virk, Director, Search Marketing, Roundarch

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What’s new and exciting in terms of tactics for retailers to show up in shopping search results? This session provides a review.

Moderator: Allan Dick, Owner, Vintage Tub & Bath

Speakers:
Vic Dabricky, TBA, Range Online Media
Greg Hintz, tba, Yahoo!
Ken Jurina, President, Epiar
Stephan Spencer, President, Netconcepts

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