Netconcepts, the premiere search engine marketing firm that serves top 200 Internet retailers in better managing their natural search channel, today announced the launch of GravityStream 2.0 (www.GravityStream.com) â?? a powerful enterprise level automated natural search advertising platform for online retailers.
GravityStream 2.0 automatically converts a retailerâ??s millions of website pages into optimized landing pages to match its branded products with a consumerâ??s generic queries. Since consumers conduct approximately 40 times more niche searches than branded ones, this capability gives retailers a major competitive advantage in answering generic searches with their own website landing page results. GravityStream technology delivers â??the long tailâ?? â?? or the approximately 80% of a retailerâ??s website that traditionally has been unsearchable. Marketers consider â??the long tailâ?? to be the Holy Grail of web marketing because it typically equates to 60% of new-to-file customers.