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Microsites with “pass it on” appeal

June 16, 2006 by Stephan Spencer

Microsites can be really good at going “viral” if they are clever and have “pass it on” appeal. Subservient Chicken, Burger King’s microsite was such a site. It featured a person dressed up in a chicken suit wearing lingerie. You could give it commands by typing them into a box. Pretty weird. Not surprisingly, it […]

Filed Under: News & Media Tagged With: Blogs, Microsites

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