The â??Unsolicited Electronic Messages Act 2007â?? comes into effect on 5th September 07. The search and online marketing team at Netconcepts would like to arm you with information to ensure your business complies with this new law.

As an email marketer you are responsible to ensure that any â??electronic messagesâ?? sent are not considered spam. According to the act, failure to comply could mean a fine of up to $500,000 plus additional compensation and damages costs!