Q: What books would you suggest I begin reading to get a better idea of optimizing a site?
A: I wouldn’t pick up a book for SEO. At least I haven’t yet found an SEO book that stands the test of time. Print is too remote a medium from the Internet – ideas expressed in the book could be outdated before the book is published. Plus, it’s a single view, isolated from the rest of the community of experts.
Instead, I’d suggest getting up to speed by immersing yourself in a few online communities, such as: Webmasterworld.com, Searchengineforums.com, and HighRankings.com/forum. But be careful, because there’s a lot of wrong advice as well as good advice.
I can also suggest some a few articles on SEO by Brian and myself:
The Ruby Slippers of Search
The Invisible Edge
The Search Is Onâ?¦
There actually is one e-book I would recommend: Search Engine Marketing: The Essential Best Practice Guide by Mike Grehan, available online at http://www.search-engine-book.co.uk.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More