Hiring experts brought results
“I attended a Google workshop that Stephan Spencer conducted nearly a year before Netconcepts ever did any work with SecureWorks. I walked out of the workshop with a better understanding of what SEO was, and some hints on how our marketing staff could optimize our website for search. But the biggest thing I learned from the workshop was that we shouldn’t do it ourselves. If you want results, then you hire experts and that’s what we did.
At first we were concerned that we wouldn’t get the ROI that would keep the CFO signing checks. After 90 days, we knew that justifying the cost would be no problem. We dominated our competitors on key search terms our industry and inquiries from our website shot through the roof.
My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good – and they definitely did.”
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More