Searching for brick-and-mortar retailers?
Data now out from Nielsen//NetRatings shows that the top five most popular shopping search terms for April were all brick-and-mortar retailers:
- “home depot”
- “walmart”
- “target”
- “sears”
- “best buy”
SearchEngineWatch Blog then arrived at the conclusion that:
These are people who likely have done their research and are now looking for physical/local stores to buy what it is they want.
I disagree. I think most Americans already know where their local Home Depot is. Instead, these searchers are looking to buy online. Some will opt for in-store pickup (which both Sears and Best Buy offer). Some may be on the hunt for product information, buyer’s guides, or the current circular with the week’s in-store specials.
I believe brick-and-mortar brands dominate shopping-related searches because those are the brands that are the most pervasive/popular/trusted in the marketplace. Their online shops offer a safe and familiar place to buy online.
A huge number of Internet users are searching for “home depot” when they could be typing in homedepot.com directly into their browser’s Location bar. Why is this? I imagine that for many people, typing in “home depot” into the Google Toolbar or into the search box on their Start Page is just easier or most comfortable. Perhaps some, like myself, even configured their Google Toolbar to display the “I’m Feeling Lucky” button, to go straight to the first search result. 😉
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts
Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]
Read More
Harrison’s harmony, conquering a blank canvas, & gut health hacks
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]
Read More
Rebirth of sleeper trains, 4,000 weeks is a long/short time, and golden age for medicine
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]
Read More
