Protecting trademarks and trade names
Q: When using your company name in your title tag, how can you avoid having something like a pornographic site also including that so that customers get porno sites in their search results?
A: Although you canâ??t prevent others from incorporating your trademarks and trade names into their sites, you can take legal action and compel them to stop. Monitor your company name and trademarks as keywords in the search results with a Google Alert (http://www.google.com/alerts), so you’ll be notified when new sites show up in the top results. Then, if they are using your trademarks illegally, notify your attorney. A more likely threat is “Google bombing,” where sites link to an alternate site other than yours and use your company name in the link text.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More