PR in the blogosphere
Public relations in the blogosphere seems to operate under a new set of rules than traditional PR. With traditional PR you hire a PR firm that has relationships with various journalists and media. With the new PR, you start your own blog (assuming of course you have something worthwhile to say) and you work to become one of the blogging elite. The goal is to get the more influential bloggers to notice you and blog about you. You wouldn’t just leave this to chance; you’d help the process along. If, for example, you want to catch Scoble’s eye, then you would say something interesting that somehow relates to Scoble and work in a mention of his name. Scoble, like many other bloggers, follows what’s being said about him in the blogosphere by subscribing to a PubSub search results feed for the word “scoble.” If Scoble likes your post, you could end up with a mention on Scoble’s link blog or, better still, on the Scobleizer blog.
Imagine telling a PR person 10 years ago that, in the future, the way to catch the eye of various journalists is to become a journalist yourself and then write about THEM, that PR person would think you were off your rocker. My, how times have changed!
As an up-and-coming blogger, you might be tempted to brown-nose the A-List bloggers. Don’t kiss up to them, but don’t denigrate them either. This isn’t necessarily a hard-and-fast rule, just a suggested guideline. Some bloggers are quite open to being taken to task. They even encourage it.
There is a line of course that shouldn’t be crossed. Always act in good taste. Scoble himself described, during our MarketingProfs Thought Leaders Summit last month on business blogging, how it really isn’t a “line,” it is more like a “membrane.” There is give-and-take, and flexibility with what’s ok to say in your blog and what’s not, particularly as you build rapport with different bloggers in the blogosphere and you build up your reputation. But don’t push too hard or too often, or that “membrane” may rupture!
Now I wonder if Scoble will blog about this post…
Comments

Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts

Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
Read More
[…] a follow-on to yesterday’s post about getting your blog noticed by influentials, i.e. A-List bloggers, I thought I would describe a scenario just recently presented to […]