Options for Optimizing AJAX
AJAX-driven web applications are becoming increasingly popular on commercial websites. AJAX has an ability to enrich, yet simplify a userâ??s experience when used properly. AJAX can also provide a highly user-friendly interface that works smoothly, quickly, and often better than traditional programming.
The primary benefit of developing a site with AJAX is the ability to work invisibly in the background of a site. AJAX is used to supply data to the client browser that renders up as a relatively seamless “application” instead of the click-and-wait-to-load functionality associated with more conventional web page constructs.
How seamless is the user experience with AJAX? Check out Google Maps or Google Suggest to see world-class AJAX applications in motion. You can find what you want, when you want it, with relative ease and accuracy when AJAX is in use. What you can’t find is a unique URL or navigational links for search engine spiders to crawl and index, which brings us to our first SEO barrier to overcome — the “J” in AJAX.
The comparative shopping engine Become.com overcomes this barrier by creating and linking together static URLs of search results pages. A quick [site:www.become.com] search in Google reveals how well this AJAX-workaround in indexed.
Meanwhile, sites like Scion.com fail to make the same programmatic leap to provide a similar search experience. Imagine how the carmaker could promote celebrity built custom automobiles in the search engines if only static pages of a punked-out Ashton Kutcher or a blinged-out Usher-mobile were rendered and linked to throughout the site.
Progressive enhancement is a web design strategy that emphasizes accessibility, semantic markup, external style sheet, and scripting technologies. By layering designs in a concatenated progressive enhancement allows all users â?? and search engine spiders â?? to access the basic content and functionality of any web page.
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To produce these particular SEO elements, server side scripts and .htaccess rewrite modules are required. (If site is not Apache server-based then the rewrite module may not be an option, but there are always solutions.)
When optimizing AJAX it’s important to remember three things: Search engine results are affected by on-the-page, behind-the-page and off-the-page factors. It’s essential to provide an alternate way for users and spiders to navigate their way through to all of your great content without sacrificing usability, accessibility and linkability.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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