Optimizing your content for more Google AdSense revenue
Optimizing your site for higher search engine rankings is an obvious activity for anyone with a website. Optimizing your site for higher conversion rates is another obvious one. But how about optimizing for higher advertising revenue — specifically, a bigger check from Google for the AdSense ads that you display on your site.
Consider for example if you had a website on redecorating for Do-It-Yourselfers. You might have a page all about “housepainting.” But, as described in this article in USA Today about webmasters making money off of AdSense, “housepainting” isn’t a great money term for AdSense revenue — it’s only a 20-cent word. “Home improvement,” on the other hand, is worth $2. That’s a $1.80 difference.
So in effect you can give yourself a nice pay increase just by changing the keyword themes of your pages that display AdSense ads by creating new content pages around those keywords. And the real opportunists out there are creating pages about mesothelioma, a rare form of cancer caused by asbestos that lawyers are bidding on. That keyword is worth an order of magnitude more than “home improvement.” But that would be sooo dirty! Thankfully I don’t know anyone THAT dirty!
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Thursday Three: Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]Read More
Thursday Three: Harrison’s harmony, conquering a blank canvas, & gut health hacks
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]Read More
Thursday Three: Rebirth of sleeper trains, 4,000 weeks is a long/short time, and golden age for medicine
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]Read More