How to survive web host failure
In an article by the New Zealand Herald, Stephan Spencer, President of Netconcepts revealed how one US-based company was stung when its web host went bankrupt. Thank goodness it wasn’t us!
Having just spent US$250,000 on an e-commerce system, the cosmetics company heard the news. Three weeks after their site going live, they would lose everything because the ASP was using leased hardware.
These mistakes can be avoided if companies follow some basic principles says Stephan Spencer.
* Own your own source code
* Control your domain name
* Choose an alternative web hosting company before you need one.
He then went to advise how companies can put this theory into practice.
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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