New Google Analytics still poor experience
Back in May I gave the new Google Analytics design a negative review, primarily because it made it impossible to view at a glance how many people in what area of the world are viewing your site. I’d also panned it for making one unable to view both Page Views and Visits together simultaneously.
Despite my griping, they rolled it out anyway with this feature unchanged, and they made it impossible to view the data through the old UI as of July 19th. They report adding more requested features, but how about adding back some of the functionality they destroyed? Perhaps they’re more involved in getting the daily data processing issues resolved, and admittedly I’d agree that would surely be a higher priority. I’m just still flummoxed because it seems so unnecessary to revoke good functionality in the first place.
I’ve found yet another irritating change that I consider to be even more serious: you apparently can’t view the data in monthly units – only daily:
Why did they revoke the ability to visually compare monthly periods?!? Most search marketers I know like to compare overall figures from month to month since it tends to reduce some of the spikiness of short-term bursts, and lots of folks are using monthly billing cycles and such.
If I’m mistaken and there’s some where to set the period to display monthly, I hope someone will let me know. I hunted and hunted, and checked their help section to no avail. If they really did revoke monthly display, I can only reiterate further how bad this so-called “upgrade” really was! All glitz with little beneficial substance.
The Analytics team should borrow some of the members of the Google Maps team, since comparatively the Maps team seems to get it right a lot more lately.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More