Keywords in anchor text

September 26th, 2006

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Q: How many keywords should be in the anchor text of a link?

A: There is no hard and fast rule. Personally, I like to keep link text relatively succinct and tightly focused on just one keyword or key phrase. The longer the link text, the more diluted the overall message conveyed to Google in the link text. So, for example, if you wanted to do well for the key phrase “nanotechnology conferences,” good link text to the conferences page would be “nanotechnology conferences”; bad link text would be â??click for a list of upcoming nanotechnology related conferences.â??