A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google
Online retailer Northern Tool was shocked to discover that only 17 of its site pages could be found in Google. It was a job for Netconcepts, and its partner Performics, to make those product pages easier for the search engines to crawl, resulting in a 6 figure increase in online sales for the equipment company.
The joint venture between SEO agency Netconcepts and search engine marketing technology company Performics to make Northern Tool’s 12,000 dynamically generated product pages easier for the search engines to find.
The 81% increase in traffic from natural search made the upfront costs of SEO a worthwhile return on investment.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More