Case Study: Going Up Against Google

February 1st, 2006

Originally published in Inc.

Netconcepts President Stephan Spencer has some key advice for Technorati to counteract the challenge from its new blog search engine rival: Google.

In an article for Inc magazine, he says:

“Technorati can point to different features it has that Google doesn’t, but that’s only for now. Technorati’s best bet is to try to get acquired. It needs to stop worrying about search technology and take the head start it has in creating online communities and leverage it. Bloggers come to Technorati for more than just searching. Building on that community will make Technorati more than just another search engine. Anything it can roll out that makes it harder for people to switch will make it a sweeter acquisition target.