How many characters in meta tags?

September 26th, 2006


Q: Are there any rules about the number of characters/words that should be used in meta keywords and the meta description?

A: No, the search engines have not published any rules about length of meta tags. Personally, I’d suggest restricting the meta keywords to no more than a dozen key phrases, and the meta description to no more than 30 words. Also, don’t repeat the same meta tags across every page of your site. Make them unique and specifically relevant to the web page they are on.