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Blog an integral part of content and comms strategy

House of Travel logo“As you know it [the blog] started out very much as an experiment, but quickly proved itself and we now consider it an integral part of our content and comms strategy. And it will become increasingly important. From very early on it earned a better Google PR than our main site even (I guess by virtue of being part of the interlinked travel blogosphere) and has been well indexed. As we integrate it more and more with the main site, and focus on more consistent posting (intra-daily), the organic search traffic is growing along with the SERPs, and it definitely ranks better than the rest of our site for certain keywords.”

Charles Coxhead
Online Marketing Manager
House of Travel

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The Art of SEO

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Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

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How to Master Social Selling on LinkedIn

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