Blog an integral part of content and comms strategy
“As you know it [the blog] started out very much as an experiment, but quickly proved itself and we now consider it an integral part of our content and comms strategy. And it will become increasingly important. From very early on it earned a better Google PR than our main site even (I guess by virtue of being part of the interlinked travel blogosphere) and has been well indexed. As we integrate it more and more with the main site, and focus on more consistent posting (intra-daily), the organic search traffic is growing along with the SERPs, and it definitely ranks better than the rest of our site for certain keywords.”
Charles Coxhead
Online Marketing Manager
House of Travel
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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