We’re working with an SEO company who promises we can rank on page 1 for term “X”. Can you make the same guarantee?
The best keywords aren’t always the most obvious. For example, if you were a doughnut shop, you might think that you want to rank for the term chocolate doughnut. However, good keyword research can reveal what your customers might really be searching for, for example, “where can I buy donut holes right now.” Sometimes, trying to rank for the most popular or obvious term can be a waste of time and money. We can help you scour the web for keyword opportunities that your competitors may be missing. We’ve helped many clients uncover an untapped keyword niche that’s ripe for mining.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More