We are well ranked on Google’s organic search listings, is it worth spending on Google Ads too?
One of the benefits of SEO is that you don’t have to directly pay for traffic. However, even if you are doing well organically, there is no harm in experimenting with Google ads if you have the budget. You may want to use Google ads to test out the new niches or keywords before you invest in SEO. One thing to avoid would be bidding on keywords you already rank for, since you can wind up paying for traffic that you may have gotten for free.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
What The Heck Is E-A-T And Why Your Online Business Needs It: How to create content that Google loves
When you have a brick-and-mortar shop, you build a reputation on your products and services. You would think the same goes for your online presence, but it’s a bit more complicated than that.Read More
Are Your Core Web Vitals Up to Speed?
Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.Read More
Bloggers Aren’t at Fault for Comments Made on Their Site
A good SEO knows the importance of monitoring the discussions going on in your comments and in your forums. It’s for several reasons – it is a great way to get insight into what your visitors want, but it is also important for reputation management and for spam management. It should be noted, however, that […]Read More