The Criteria Matrix
The Criteria Matrix
The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group.
Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
| WEIGHT | CRITERIA |
| 0-20 | Appeals to target audience? |
| 0-10 | Downloads fast? |
| 0-15 | Works in all browsers? |
| 0-20 | Works on low-end systems? |
| 0-20 | Generates interest in the company’s products/services? |
| 0-10 | Informative? |
| 0-10 | Ease of navigation |
| 0-15 | Encourages exploration? |
| 0-15 | Conveys the proper brand positioning and theme? |
| 0-10 | Easy to contact the company electronically? |
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Chapter 7:
Content Marketing
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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[…] The creative spec is an extension of the creative brief, and it fleshes out the site structure, navigation, and several mock-ups (storyboards) of the home page and a secondary page. Choose the winning mock-up using a “criteria matrix”. […]