The Criteria Matrix
The Criteria Matrix
The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group.
Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
|0-20||Appeals to target audience?|
|0-15||Works in all browsers?|
|0-20||Works on low-end systems?|
|0-20||Generates interest in the company’s products/services?|
|0-10||Ease of navigation|
|0-15||Conveys the proper brand positioning and theme?|
|0-10||Easy to contact the company electronically?|
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[…] The creative spec is an extension of the creative brief, and it fleshes out the site structure, navigation, and several mock-ups (storyboards) of the home page and a secondary page. Choose the winning mock-up using a “criteria matrix”. […]