This Publishing Giant Does SEO Differently with Dan Gaul
Digital publishing is a tough business. But one brand that’s thriving is Digital Trends, the largest independent tech publisher in the US. Based in Portland, Oregon, the site receives over 30 million visitors a month. Digital Trends has also grown to include a popular Spanish language version of the site and a men’s lifestyle brand, The Manual. What sets Digital Trends apart from the competition is the unique approach of co-founders Dan Gaul and Ian Bell to content, revenue, and cultivating their audience. On this episode number 188, Digital Trends co-founder and CTO Dan Gaul is joining me to discuss the rise of Digital Trends and some of the secrets to their success, and how these secrets can be applied to you and your business. Stay tuned for some of Dan’s insightful views on content, SEO, recruitment and much more.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More