SEO

In this ABC7 news clip, “Women Bloggers Convene in San Francisco,” the Bay Area station covered the BlogHer 08 conference. The clip includes an interview of Netconcepts founder’s daughter Chloe Spencer. Chloe is a professional blogger; her passive income is derived from Google AdSense. View the interview here.

If you hadn’t paid much attention to title tags until now, but you implemented the basic concepts covered in part one of this series, you are already well on your way to creating a better user experience as well as a more-optimized search experience. Of course, most of us aren’t satisfied with just the basics. […]

How do you navigate your way through the promises, uncertainties, and red herrings of SEO best practices? Testing is the key to achieving scalable SEO nirvana on your site. By monitoring and retesting specific SEO enhancements, you validate their benefit and appropriateness for your e-commerce site.

While conversion may be the hot topic for online retailers and marketers, having a well-optimized Website and e-commerce platform that facilitates your pages being efficiently crawled, indexed, and ranked is equally important. With a little upfront polishing, your site can really shine, offering its products to searchers and devoted customers alike.

Consider the following proven best practices as a starting point for your SEO testing regimen…

Join our founder and president, Stephan Spencer, along with renowned search guru Rand Fishkin, in this archived webinar of an information-packed 131-minutes of advanced SEO tips and tricks. This webinar, for MarketingProfs.com, was called “Advanced Tactics in SEO: Part Art, Part Science”. Ever wonder what the SEO pros know that you don’t? What tools they […]

Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may pitch a fit, but heck, it’ll be worth it! Here’s how it’s done:

I’ve run across a number of local business sites which offer event calendars of some sort, and many of these companies may not be aware that they can and should add hCalendar Microformat to their pages to further optimize them for both search and user experience. I’ve previously recommended hCard Microformat for optimizing local business sites, and hCalendar can offer similar advantages, particularly as the evolution of blended search results continues.