News & Media

A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.

The value of knowledge is only realized if you share it. In that vein, we welcome you to peruse our library of articles. We’ve authored hundreds of articles, many of them by our founder/president Stephan Spencer — a prolific writer. What you will find here is the best of our collected works. Enjoy! Browse by […]

So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.

It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves – and necessitates – a separate, in-depth marketing plan.