News & Media

Q: Are link exchanges considered “bad neighbourhoods?” A: Depends on the link exchange, but I’d steer clear of ALL link exchanges just to be safe.

Q: Are image alt tags useful in Google bombing or is it just text links? A: Text links are, by far, the better option in conveying to Google the context of the page being linked to. Alt tags may have an effect, but it’s small in comparison to text links.

Q: You mention that it’s bad to participate in link farms. How does one identify a link farm? A: If you receive an unsolicited email that’s 1) offering to submit your site to thousands of directories and search engines for some amount of money, or 2) asking you to reciprocally link with a site you […]

Q: If an image is used as the link, does Google consider the alt tag in determining ranking? A: Yes, but the impact on rankings is small.

Q: Isn’t the click through rate from Google’s search results highly dependent on the displayed description which you can’t control in Google, but can in other search engines? A: Indeed, a page with a good search listing will get higher clickthrough and the description or “snippet” is an important part of your search listing (although […]

Q: Will a splash page block search engines from crawling your site? A: Not as long as the splash page has any links on it that lead on to the rest of your site. epidural steroid injection cervical