Snippets and page titles
Q: Isn’t the click through rate from Google’s search results highly dependent on the displayed description which you can’t control in Google, but can in other search engines?
A: Indeed, a page with a good search listing will get higher clickthrough and the description or “snippet” is an important part of your search listing (although I would argue that the page title is more important than the snippet.)
With Google, you can’t control what’s displayed in the “snippet”, but you can influence it. One way to do so is by placing keyword-rich sentences or phrases which include good value propositions and calls-to-action into 1) the first image alt tag, which is often times your logo in the top left corner, 2) the meta description tag, and/or 3) the body copy. When doing so, incorporate the keywords most likely to be used as the search query by the Google user. Google will build the snippet out of occurrences of the user’s search keywords on the page, including the alt tags and meta description.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
What The Heck Is E-A-T And Why Your Online Business Needs It: How to create content that Google loves
When you have a brick-and-mortar shop, you build a reputation on your products and services. You would think the same goes for your online presence, but it’s a bit more complicated than that.Read More
Are Your Core Web Vitals Up to Speed?
Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.Read More
Bloggers Aren’t at Fault for Comments Made on Their Site
A good SEO knows the importance of monitoring the discussions going on in your comments and in your forums. It’s for several reasons – it is a great way to get insight into what your visitors want, but it is also important for reputation management and for spam management. It should be noted, however, that […]Read More