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Madison firm helps e-tailers get Googled

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on Netconcepts for expertise in improving Guild.com’s search rankings, resulting in a 45% boost in traffic to the company’s website.

President of Netconcepts Stephan Spencer said

“Web sites can use all sorts of tricks to propel themselves to the top of the search heap. But none of them really work well all of the time.

“The best way to improve search engine results is to build a site that’s friendly to search engines in the first place.”

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The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

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Your Ultimate Guide to Google Penalties

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Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

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How to Master Social Selling on LinkedIn

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