Madison firm helps e-tailers get Googled

October 2nd, 2003

Originally published in Capital Times

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on Netconcepts for expertise in improving Guild.com’s search rankings, resulting in a 45% boost in traffic to the company’s website.

President of Netconcepts Stephan Spencer said

“Web sites can use all sorts of tricks to propel themselves to the top of the search heap. But none of them really work well all of the time.

“The best way to improve search engine results is to build a site that’s friendly to search engines in the first place.”