Cabela’s Learns Valuable SEO Lesson

May 3rd, 2007


Originally published in WebProNews

For the worldâ??s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabelaâ??s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.

“With the earlier system, he says, â??If Iâ??m a user searching for boat trailer parts, I canâ??t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.â??

Read the article here.

For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.