The Business Blogger of the Future?
A report conducted by the recruitment firm OfficeTeam, the Office of the Future: 2020, looks ahead to the future of office work and the kinds of jobs that will be invented in the coming years, which they purport will include such things as Virtual Meetings Organizer, Human Resource Coordinator, and Information Integrator/Abstractor.
It was the Information Integrator/Abstractor role that intrigued me the most. According to the report, the job will include the collecting, compiling, and indexing of text, data and images in order that this content can be searched in a variety of ways.
It occurred to me that the business blogger of today is the predecessor to the information integrator/abstractor of the future. After all, what does a business blogger do but the following:
- identify a wide variety of trusted sources of novel and important news and commentary
- take in an overwhelming amount of information from these sources
- ruminate on this information, analyzing and making a judgment call on its value and relevance to his/her constituents
- cull, aggregate, categorize, prioritize, and comment on the information collected, in an effort to make it more relevant, timely, useful, and actionable
- republish it in a format that can be easily disseminated and further analyzed / commented on by others of his/her kind in disparate parts of the world
This could be the job description for a Corporate Blogger in 2006 as much as it could be one for an Information Integrator/Abstractor in 2020!
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Chapter 7:
Content Marketing
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