301 Redirect, How Do I Love You? Let Me Count The Ways
The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Alex Bennert, In House SEO, Wall Street Journal
Jordan Kasteler, Co-Founder, SearchandSocial.com
Carolyn Shelby, Mercenary, CShel
Stephan Spencer, Founder & President, Netconcepts
Jonah Stein, Founder, ItsTheROI
4:30pm-5:45pm (1 hr 15 min)
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
What The Heck Is E-A-T And Why Your Online Business Needs It: How to create content that Google loves
When you have a brick-and-mortar shop, you build a reputation on your products and services. You would think the same goes for your online presence, but it’s a bit more complicated than that.Read More
Are Your Core Web Vitals Up to Speed?
Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.Read More
Bloggers Aren’t at Fault for Comments Made on Their Site
A good SEO knows the importance of monitoring the discussions going on in your comments and in your forums. It’s for several reasons – it is a great way to get insight into what your visitors want, but it is also important for reputation management and for spam management. It should be noted, however, that […]Read More