Search engine marketers are becoming anxious. It could have something to do with the frenzied preparations getting websites holiday-ready. Netconcepts’ lead search strategist Pat Fusco, writing for ClickZ goes on to highlight the most effective things that a company can do to prepare for the code freeze, like planning ahead for search engine visibility, linking to placeholders for holiday specials like free shipping and gift wrapping, optimizing those special deals or gift ideas pages now, more frequent postings to the company blog, and not overlooking those year-round initiatives like link building.
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