Birds Eye Offers World-wide Recipe Search Engine

May 6th, 1998

Originally published in URLWire

Household brand Birds Eye has a huge online resource of recipes. But the company’s advice to their customers go well beyond this with meal ideas too.

In an article for URLWire, Stephan Spencer whose company, Netconcepts, created the newly redesigned Birds Eye web site and is responsible for the continuous updates and expansion to the site, commented that:

“Birds Eye does much more than help consumers find recipes through its comprehensive search engine of online recipes,” Spencer adds, “It also creates a virtual community for consumers to interact and exchange recipes. Consumers can even electronically ‘clip’ their favorite Birds Eye recipes into a personal recipe box, and construct personal shopping lists from the ingredient lists of chosen recipes. The Birds Eye site truly does help the consumer answer the question ‘What’s For Dinner Tonight?'”.

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