Web-Development and Articles (2)

Learning from the Dot-Bombs

July 1st, 2002

Originally published in Unlimited

Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.

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Keeping Up with the Joneses

May 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Most companies with websites don’t realise their competitors are winning the race - coming up higher in the search engines, getting more traffic, converting more visitors into buyers and generating a better return on their investment.

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Heel, Rover!

April 1st, 2002

by Stephan Spencer

Originally published in Unlimited

A Wellington-based organisation doesn’t get its website’s traffic statistics from its web vendor until it asks for them. An Auckland company can’t wrestle its website’s source code from its vendor, which subsequently goes under. Another Auckland company is billed over $10,000 for a fairly generic website redesign specification, which contains a costing with a $60,000 margin of error. These sorts of names-withheld horror stories start innocently enough …

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Writing a Request For Proposal

March 1st, 2002

by Stephan Spencer

You know your Web site needs an overhaul and you know you don’t want to do the work in-house. It’s time to write a Request For Proposal, or RFP, which you will then send out to prospective Web design firms for
bids. Be sure to also visit my article How to Write a Killer RFP (Request for Proposal) for Hiring An SEO Firm for more information.

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Applying Project Management to a Website

August 1st, 2000

by Stephan Spencer

Originally published in Building Online Business

A website is no different from any other project: It must be thoroughly planned and managed throughout. Anything less than 100 percent effort in building a website is a sure-fire recipe for disaster. Objectives must be defined, briefs written, milestones set, and tasks assigned.

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