Twelve months after its website redesign, House of Travel saw its onsite sales grow six-fold - results that can be measured in increased traffic to the site and in keyword ranking.
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Press
Blogs and banners power travel agency website: House of Travel’s new site proves a hit
Natural selection makes for online success: Sites need to be optimised for search engines, net firm head says
If your company is not at the top of Google’s natural unpaid results, particularly for keywords you should be there for, it’s a worry - not just to you but to your customers.
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Special Report Web Marketing
Matt Griffin, Alan Rimm-Kaufman, and Joe Dysart discuss, in this article, new concepts for companies to attract customers and keep them “involved” through the checkout proccess. It may be a series of tactics or success may fall on just one tactic.
This article explains, in some detail, new concepts and new twists on old concepts. One of these successful marketing concept is blogging. “Blogging should be part of any online retailer’s SEO arsenal,” says Stephan Spencer, Founder and President of Netconcepts.
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Defending yourself against the blogs
Tim Parry author for Multichannel Merchant discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when posted on blogs, can have severe consequences.
Parry turns to Found and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include…
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In Search of SEM’s Future
Stephan Spencer, founder/president of Madison, WI-based Web development and marketing agency Netconcepts, weighs in with eTailer about where search is headed.
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Overcoming Kiwis’ fear of e-buying
“There are a lot of improvements that could be made to Kiwi e-commerce websites in regard to usability, although there are some great examples of Kiwi websites that are doing a great job.”
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Case Study: Going Up Against Google
Netconcepts President Stephan Spencer has some key advice for Technorati to counteract the challenge from its new blog search engine rival: Google.
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RSS and Blogs in Search Marketing
Blogs and RSS feeds may sound like a lot of nerdy buzzwords, but President of Netconcepts Stephan Spencer wades in with his thoughts for webpronews.com, particularly when it comes to driving search engines to one’s site. It’s all about personalizing the content they receive he says.
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Searching for Better Returns
“If you don’t have good placement in search engines it’s equivalent to having an unlisted phone number for your business.” Stephan Spencer speaks to The New Zealand Herald about how his company audits and builds e-commerce websites for big US retailers, optimising sites for search engines, and other e-marketing products and services while working in two countries.
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Searching for the Secret to Search Engines
Netconcepts’ GravityStream technology can do what none of its competitors can do. In an interview with the Dominion Post, Netconcepts president Stephan Spencer highlights the software allows a client to maintain their ranking without changing web content when their website is first optimised.
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