Learning Center

News Release: Stephan Presents

March 1st, 2006

Stephan Spencer, Founder and President of Netconcepts, will present his ideas on Really Simple Syndication (RSS) used in advertising and the latest Search Engine Optimization (SEO) trends. Spencerâ??s first session, â??RSS as an Advertising Platformâ?? focuses on how RSS is a growing form of media and allows readers to directly influence the content they wish to receive.

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News Release: 2005 Holiday Trends

February 13th, 2006

When Internet consumers went looking for their last minute 2005 holiday gifts they turned to Googleâ??s search engine. In fact, according a recent study conducted by Netconcepts, nearly 85 percent of people used Google for their general online searches. MSNâ??s search engine secured second place with just under 7 percent of the search engine market. AOL, Yahoo, and Netscape fill out the top five search engine spots.

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How to Build Links and PageRank – Part 1

November 2nd, 2004

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Links are important to Google, Yahoo and MSN in determining where your site is placed within the search results. The more links, the better you will do.

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How to Build Links and PageRank – Part 2

November 2nd, 2004

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There is a tactic called Google bombing whereby linking to a site with particular words in the link text can get a site highly ranked for those keywords in the search engines, including Google, Yahoo! and MSN. One of the most famous Google bombs was George W. Bush’s biography page …

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How To Write For Search Engines

November 1st, 2004

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In order to start writing for maximum search engine visibility, you need to start thinking like a search engine.

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Optimizing Your Content For Search Engines

November 1st, 2004

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Every page of your site has its own unique “song” so the goal is to make each page “sing” for its own unique keyword focus. Each page should have one, maybe two, but certainly no more than three keyword foci.

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Keyword Research

November 1st, 2004

If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.

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Optimizing Dynamic Sites

November 1st, 2004

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Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…

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Optimizing Your HTML

November 1st, 2004

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SEO can be broken into two distinct areas – “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …

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Choosing an SEO Vendor

November 1st, 2004

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SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.

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