Clients Reveal their Success Secrets

As you might imagine, most organizations are reluctant to share publicly the strategies and tactics that have given them an edge over their competitors online. So it is a testament to our clients’ generosity and commitment to partnership that they have graciously granted us permission to publish this inside view of their SEO, e-marketing and web development initiatives.

Below you will find a selection of case studies from some of these valued clients.

Case Study: Cabela’s.com

Cabela's Logo

  • GravityStream empowers Cabela’s marketing team with control over the natural search channel.
  • GravityStream shattered indexation goals by 45%. This lead to 200% more traffic and 50% more sales.
  • Cabela’s brand is well positioned in over 200,000 long-tail search markets, with over 40,000 pages driving traffic.
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Case Study: HSN.com

HSN.com logo

  • 1200% increase in Google indexation
  • Over 25% of unique pages yielding site traffic
  • Non-branded search sales increase of 150% over Q4
  • Over 20% of all unique pages yielding unbranded natural search traffic
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Case Study: Northern Tool

Northern Tool logo

  • Six-figure sales in the first month
  • 14,000 product pages indexed
  • 80% of orders new to file
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Case Study: REI

REI logo

  • 200% gain from overall natural search sales
  • More than a 250% gain in “non-branded” keyword natural search sales
  • Achieved full indexing in Google
  • Measurable natural search traffic and natural search sales increase
  • Website visibility increased by 1000%.
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Case Study: figleaves.com

figleaves.com logo

  • 40% increase in natural search traffic
  • Page 1 Google Rankings for their 3 most important keywords
  • Indexation has risen over 15% across Google, Yahoo, and MSN
  • More than doubled number of back-links
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Case Study: House Of Travel

House Of Travel logo

  • A 6 fold increase in website sales generated as a result of online advertising over the same period
  • A near doubling of overall return on investment in online advertising, from 6.7:1 in mid-2005 to an average of 12.2:1 in early 2006
  • On 6 April 2006, the House of Travel website was named one of New Zealand’s top websites in the NetGuide People’s choice Web Awards, with www.houseoftravel.co.nz being awarded the 2006 title of “Best Travel Site”
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Case Study: PoolDawg.com

PoolDawg Logo

  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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Case Study: TRUSTcite

TRUSTcite Logo

  • a showcase for Web 2.0 ‘done right’
  • site built upon web standards and accessibility
  • easy for visitors to find and compare service providers based on referrals and recommendations from business people and past clients
  • ranked search result based on peer reviews and user feedback
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Case Study: Netconcepts.com

Netconcepts Logo

  • A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
  • Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
  • A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
  • indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.
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