Q: You show Sears.com as an example with great text links… but what about the url string with ? and =
A: Sears indeed has search engine unfriendly URLs - a major failing for that site. One consequence is that Google is indexing duplicate pages from Sears.com, which dilutes PageRank scores.
Spread the word: 
Disclaimer: The information we offer here is not intended to answer all your SEO issues. The art of search engine optimization is complex and wide-ranging. Done well, it will boost your rankings and get you noticed. For more information, contact us now.
