Search engine unfriendly URLs

September 26th, 2006

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Q: You show Sears.com as an example with great text linksâ?¦ but what about the url string with ? and =

A: Sears indeed has search engine unfriendly URLs – a major failing for that site. One consequence is that Google is indexing duplicate pages from Sears.com, which dilutes PageRank scores.