Affiliate programs

September 26th, 2006

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Q: How do affiliate programs play a role in optimizing search engine results?

A: Affiliate links typically run through a third-party web site then redirect. Rarely is an affiliate program set up so that the PageRank score flows through to the merchant’s home page. It’s technically challenging to achieve this, and I see little motivation for the third-party affiliate management company to do things any differently from the current status quo.