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Analyze This

July 1, 2003 by Stephan Spencer

An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.

Filed Under: News & Media Tagged With: Articles, Website-Audits, Web-Analytics

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