Analyze This

July 1st, 2003


Originally published in Unlimited

An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.

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Where to Begin Fixing Your Site

November 9th, 2001

by Alexis Gutzman

Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.

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