Elite Site Architecture for Enterprise, E-Commerce and Micro-Targeted Domains

SEOmoz Expert Training — Seattle, WA

August 19th, 2008


The link and content structure of a website is critical to achieving full indexation and maximizing potential rankings. This session will cover specific strategies for link distribution, content organization, and controlling & flowing PageRank/link juice.

Rand Fishkin, CEO, SEOmoz
Stephan Spencer, Founder & President, Netconcepts

More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense

Search Engine Strategies — San Jose, CA

August 18th, 2008


This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don’t fit the traditional definition of the demographic audience. The end result is a more strategic, cost-effective search marketing campaign. We’ll discuss the “long tail approach” from a tactical standpoint, including strategies that fit the users of this emerging market, as well as examples of why this works in terms of increasing sales.

Highlights of the presentation include:

  • Keywords: Capturing consumers with tail
  • The power of secondary search engines
  • Case study examples of the concept “in action”

David Szetela, CEO, Clix Marketing

Mary Bowling, Senior SEO, Blizzard Internet Marketing, Inc.
Brock Purpura, CEO, Etology
Aaron Shear, Partner, Boost Search Marketing
Stephan Spencer, Founder & President, Netconcepts, LLC

SEO Mistakes Most Bloggers Make

WordCamp — San Francisco, CA

August 16th, 2008

Seminar by

From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.

Google: Search Engine Optimization

Stanford University Tech Briefings — Stanford, CA

August 15th, 2008

Seminar by

During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to:

  • Check your “Google Pulse”
  • Estimate missed opportunity costs
  • Ensure Google crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Avoid getting banned by Google
  • Wield invaluable SEO tools you’ve not yet heard of
  • Build high-quality links from trusted sites, and boost your PageRank along with your rankings
  • Prepare for changes to come
  • …and so much more!

Web 2.0 & Search Engines

SES Toronto — Toronto, Canada

June 18th, 2008

Seminar by

An overused and amorphous term, “Web 2.0” nonetheless encompasses an evolutionary shift from the typical web user experience of a decade ago. Some aspects of the “new” web environment are great for improving your search traffic. Other developments may lead you to make serious SEO errors. Among other things, Web 2.0 is about new user interface designs that speed up user actions with techniques such as AJAX (Asynchronous Javascript and XML), which allow users to perform operations nimbly without loading a new HTML page. This session will cover AJAX, CSS, user-generated content, and other new trends in web design and user experiences that may require a re-think of your SEO strategy.

Chris “Silver” Smith, Lead Strategist, Netconcepts

Social Media Success

SES Toronto — Toronto, Canada

June 18th, 2008


One of this year’s panelists promises that search marketers have the potential to “own” the social media marketing space because of search’s inherent bias towards ROI measurement. Panelists will focus on defining different measures of success, and exploring case studies of social media campaigns that worked to help clients get rich, famous, and better-looking.

Cam Balzer, Director of Search Strategy, Performics Inc.
Stephan Spencer, Founder and President, Netconcepts, LLC
Marshall Clark, Director of Search, Organic
Liana Evans, Director of Internet Marketing, KeyRelevance
Marty Weintraub, President, aimClear

iMedia: Reaching Customers

UW Wisconsin Madison, Executive Education, iMedia — Madison, WI

June 12th, 2008

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Stephan Spencer, Founder and President, Netconcepts

Web Site Design Spotlight: Live, On-the-spot Critique of Retailers’ Sites

Internet Retailer 2008 — Chicago, IL

June 11th, 2008


A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.

Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight

SEO: How Creative Link Building Can Multiply Site Traffic

Internet Retailer 2008 — Chicago, IL

June 9th, 2008

Workshop by

The right links are fuel for a retail web site’s search engine rankings. But building the right links is among the most difficult, misunderstood and poorly executed aspects of search engine optimization. There are two kinds of links that retailers should focus on to improve such rankings. Links from an e-retailer’s product page to other relevant product pages within the siteâ??with relevant, as judged by the search engine spider, being the keywordâ??is one type. But a retailer can’t just put a bunch of links on a site to achieve a higher rank without taking into account whether the links achieve business goals. Such links must make merchandising and business sense, otherwise they will interfere with the shopper’s experience and possibly have a deleterious effect on a retail site. The second kind of link is links coming into a site from external sources, which retailers have a lot less control over. A link from a hunting magazine to an outdoor retail site is a link from an authoritative external site and those kinds of links can boost a retailer’s search rankings. But they are much harder to achieve because they require persuading the outside site to link to the retailer’s site, a mostly manual process. This session will examine criteria for evaluating a link’s value, creative link building strategies, link building dos and don’ts, and how to leverage affiliates and social media content. It will tell attendees how seemingly innocent practices can undermine a search engine optimization program and how best practices in search marketing are likely to change in the near future.

Workshop Presenters:
P.J. Fusco, Senior Consultant, NetConcepts
Mark Kaufman, Associate Vice President, CNet Findability, CNet

Give It Up!

SMX Advanced — Seattle, WA

June 4th, 2008


No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed for the now traditional 30 day waiting period. Search reps in the audience agree to a 30 day delay in fixing any loopholes, too — or give up their own secret.

Time: 3:15pm-4:30pm (1 hr 15 min)

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Rand Fishkin, CEO, SEOmoz
Todd Friesen, Vice President Search Strategies, Visible Technologies
Michael Gray, President, Atlas Web Service
Rob Kerry, Head of Search, Ayima Search Marketing
Stephan Spencer, Founder and President, Netconcepts