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Interview with Persuasion Architect, Bryan Eisenberg

September 12, 2007 by Stephan Spencer

Persuasion Architecture is based on Bryanâ??s idea that, â??everybody does things for their own reasons.â?? These reasons translate into four, distinct preferences, the how and why people do the things that they do. Once you understand the four basic personality types â?? emotional, logical, fast-paced, and disciplined â?? you can build perspectives or snapshots that […]

Filed Under: News & Media Tagged With: Podcasts, online-marketing, Online-Customer-Service

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