Interview with IBM Distinguished Engineer, Mike Moran

September 26th, 2007


Mike Moran is an author and pioneer in search marketing at IBM Corp. Since the early 2000s, Mike has worked to establish ground-breaking strategies on a corporate level, in order to implement SEO changes on a massive scale.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Mike about the unique challenges that mega-corporations have related to SEO implementation, understanding the ROI and hidden benefits behind SEO, and what the solutions are to solving those challenges. Read more about how savvy decision-making and well-written processes can help solve SEO implementation problems on a corporate level.

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The Pros & Cons of Microsites As An SEO Option

September 20th, 2007


Originally published in Search Engine Land

While “one page salesletters” can be what Stephan Spencer, President and Founder of Netconcepts calls, “an SEO nightmare,” proper optimization of microsites can be beneficial to SEO. In this article, Stephan writes about the right (and wrong) way to treat microsites as an SEO option.

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LePoidevin Rickinger Group

October 31st, 2006

LePoidevin Rickinger Group screenshotThe LePoidevin Rickinger Group is a full-service strategic marketing, advertising and public relations agency serving the business-to-business and business-to-consumer marketer. Our clients are leaders in the animal health, pet, mining, electric power distribution, agriculture, pest control, cleaning & sanitation, and flexible packaging industries. We offer senior-level account service and creative talent, and focus our efforts and services on solving marketing and communications challenges for our clients through sound strategic counsel and award-winning creative.

[ database | client admin cms | SEO ]

Visit the site: LePoidevin Rickinger Group


August 23rd, 2006

Derceto screenshotDerceto is a software company which has been funded by a leading New Zealand venture capital firm. It makes modelling software for water distribution. Their software helps reduce power consumption by helping the water companies save significant amounts of money off of their power bills. is an information-rich corporate website with FAQs, online forums, white papers, presentations, and fact sheets.

[ database | client admin cms | SEO ]

Visit The Site: Derceto

What to do about copyright infringement of your website?

June 20th, 2006


They say that “Imitation is the sincerest form of flattery.” But not if you’re a site owner! I’ve seen designs copied, content copied, even entire sites copied. It’s so easy for someone to “view source” and take whatever they like, without regard to copyright.

You can locate copyright infringers pretty easily with Copyscape if they’ve lifted some of your page copy. It’s much more difficult if they’ve limited their sticky fingers to just your design.

So far I’ve discovered by tip-off or by chance that our site design has been “pinched” at least 3 times. One of them was a fairly big company. More than a year and they finally stopped using our design, but the evidence of their misbehavior is permanently archived in the Wayback Machine (hint: pick a date in 2004 and compare with my company’s site). In fact, the Wayback Machine is quite useful in that it can serve as indisputable proof of who is the source and who is the copy: whichever site shows the design in use before the other is the source.

The way I see it, you have five options for dealing with an infringer:

  • Do nothing,
  • file a DMCA infringement notification with Google, to get them yanked out of Google,
  • contact the infringing company’s CEO,
  • “out” them on your blog 🙂
  • have your lawyer send them a nastygram.

I have to admit that we’ve often done nothing, just because we’re so busy. Eventually they’ll redesign (maybe pinching another design from somewhere else?). Of course that’s not a great option if you’re serious about protecting your IP (intellectual property) rights.

With our most recent infringer, we’ve taken a more active role. We spoke to their CEO. He asked for 2 months to redesign, which we’ve granted them.

So, what would you do? What’s the most legally correct response? The most pragmatic response?

The rulebook for SEOs wanting to do business with big companies

June 9th, 2006


Just read this awesome post from Chris Smith of Verizon Directories (, where he lays out his criteria for selecting an SEO firm to work with. In summary (I’m paraphrasing here), the SEO agency…:

  • should have longevity and track record of at least somewhat related work
  • should not have promoted itself using unrealistic promises and representations
  • should have a clean record (no black-hat methods)
  • should not have tried to impress with a cursory 5-minute site assessment leading to naive recommendations
  • should not have insulted our technical work
  • should not have made claims of secret methods/knowledge
  • should have priced their services reasonably
  • should have posted information on their website about the companies/sites they’ve done work for
  • should have demonstrated strong technical work on their own site as well as clients’ sites
  • should have good people and make that evident on their company site
  • should have projected a professional demeanor
  • shouldn’t have pestered or been hard-selling
  • should be flexible in legal contract negotiations, once selected

Good stuff! Read Chris’ full article: “How major companies choose SEOs”.

(Disclaimer: yes, Verizon is a client of ours, and no we don’t wear sandals to business meetings.)


August 12th, 2005

ShopperANSWERS screenshotShopperANSWERS offers a retail marketing and measurement solution that helps retailers keep informed of shopper behavior at the moment of purchase across a wide variety of retail outlets. Their corporate website gives an insight into the minds of shoppers. The site isn’t just marketing fluff; it educates the visitor on such topics as observational research and intercept interviews.

[ database | client admin cms | SEO ]

Visit The Site: ShoppersAnswers

Wisconsin Metal Tech

December 1st, 2004

Wisconsin Metal Tech screenshotWisconsin Metal Tech needed a new website that offered easy access to an extensive range of industrial metal products in an appealing and search engine optimal site. Netconcepts incorporated content from the existing three sites into one redesigned site, developing a coherent site structure that organized the content logically. This content was then represented within an appealing look and feel which reflected Wisconsin Metal Tech’s new corporate colors. Search engines and customers alike now have easy access to the steel product they are looking for.

[ database | client admin cms | SEO ]

Visit The Site: Wisconsin Metal Tech

Fletcher Construction

September 1st, 2004

Flectcher Construction screenshotFletcher Construction came to Netconcepts with a site design that needed to be built in a way that reflected best practice. They also needed a site that incorporated content management tools, equiping them to update their large portfolio of work and provide a timely insight into the business. Netconcepts developed the supplied design in a Web optimal form, offering a responsive (fast-downloading) insight into Fletcher’s rich history and contemporary successes.

[ database | client admin cms | SEO ]

Visit The Site: Fletcher Construction


April 1st, 2004


SecureWorks screenshotWe are helping, network security specialist, SecureWorks revamp to make it search engine optimal in design, content and structure and insure maximum visibility in search engines like Google.

The first phase of the project is complete with the new-look, fast-loading site in place. And we are now working with SecureWorks, helping them search engine optimize content and achieve targeted visibility around the keywords our research identified.

[ static SSI | SEO ]

Visit The Site: Secure Works