Interview with Persuasion Architecture inventor Bryan Eisenberg

September 5th, 2007


Bryan Eisenberg is an inventor of Persuasion Architectureâ?¢, a process that helps persuade customers to make a decision on your website when traditional marketing methods fail. He is also the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., a company that helps bridge the gap between businesses and customers through an in-depth understanding of what the customer wants.

Stephan Spencer, Netconceptsâ?? founder and president, interviewed Bryan about personas and persuasion architecture. Read more about how this unique insight will help you understand how to convert views into sales.

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SEO: Is Your Site Holiday-ready?

August 1st, 2007


Originally published in Practical eCommerce

Those of you with school-age children may have been preoccupied with back-to-school, but now itâ??s time to start preparing your site for the holidays. The holiday shopping season is not that far off, so get on with implementing these traffic-building tips in order to achieve maximum search engine visibility.

Stephan Spencer, President and Founder of Netconcepts, offers five useful tips in this article from Practical eCommerce to ensure your online site is ready for the retail season.

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Black Swan

August 1st, 2007

Black Swan screenshotBlack Swan has been providing consumers with Home, Hearth and Gift products for over 28 years. Black Swan was looking to take their web presence to the next level and selected Netconcepts GravityMarket solution.

The new website offers a sleek design on top of a search optimal ecommerce structure. Black Swan enjoys a robust content management system that allows for the balance of the siteâ??s content to be updated via web interface. The site also provides RSS feeds of featured products, which open up an additional communication channel to customers.

With this new site design and structure, Black Swan is sure to be heating up the Internet.

[ database | client admin cms | SEO ]

Visit site: Black Swan Home


February 12th, 2007

Play Fair Toys screenshotProviding “Toys with Conscience” to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, Play Fair Toys wanted to be conscience of their online consumers and develop additional website merchandising control. Netconcepts rebuilt PlayFairToys.com to have as much character as their products.

Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.

One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com for all your educational toys & games for all ages.

[ conversion | client admin cms | SEO ]

Visit site: Play Fair Toys


December 6th, 2006

CreditDemystified.com screenshotCredit Demystified was designed to help visitors become credit savvy. Dedicated to providing simple answers to complicated credit questions, Credit Demystified provides free articles, workbooks, and links to home loan options. Built on behalf of Countrywide Home Loans, the site is designed to make the most of Web 2.0 opportunities, and like all Netconceptsâ?? websites it is search engine optimal.

[ database | client admin cms | SEO ]

Visit the site: Credit Demystified
Further reading: Credit Demystified Press Release


November 29th, 2006

PoolDawg screenshotPoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.

Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.

One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.

[ conversion | client admin cms | SEO ]

Visit The Site: Pooldawg
For More Reading: Testimonial, Case Study

Tools For Less

November 21st, 2005

Tools For Less screenshotTools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.

Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.

The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.

[ database | client admin cms | SEO ]

Visit The Site: Tools For Less


June 1st, 2005

micronAir screenshotA brand microsite for Freudenberg. Freudenberg manufactures cabin air filters that help remove dust, pollutants and odors from a vehicle’s passenger compartment, enhancing driving comfort and improving air quality. With this site, built by Netconcepts, microAir are able to offer their customers easy access to product information and the ability to purchase products online with no hassle. With the touch of a button the site can add, edit and remove products, view orders and process online credit card payments.

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Visit The Site: micronAir


February 1st, 2005

DineWise screenshotOur work with DineWise, a one-stop shop for all your online gourmet frozen food needs, focused on building them a successful E-Commerce platform. DineWise offers chef-prepared meals in convenient, individual packaging that are ready in minutes. This required high-level database integration to handle the complexity of the DineWise product line, while offering user-friendly, customized meal planning to online purchasers. The development and launch of www.dinewise.com has allowed DineWise to become one of the nation’s premier online providers of complete meal solutions, specializing in customized meals and meal planning for diabetic and healthy lifestyles.

[ database | client admin cms | SEO ]

Visit the Site: DineWise

Health Insurance Basics

October 1st, 2004

Health Insurance Basics screenshotMicrosite for WellPoint. Netconcepts worked with WellPoint to create an innovative user friendly and search engine optimal website. The site needed to serve both new and existing customers, as an online resource providing information and advice on health coverage. Health insurance is a highly competitive field, so the design had to reflect and enhance the information available on the site.

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Visit The Site: Health Insurance Basics