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Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]
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Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]
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How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]
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5 Companies that Successfully Pivoted to Digital During the Pandemic
In 2020, many businesses across all sectors learned what a pivot to digital meant. Those that already knew learned how to accelerate this shift to meet rapidly changing consumer needs. The pandemic showed how important digital infrastructure is to a business, whether in retail, services, or even digital products. Throughout the pandemic, we saw innovative […]
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What The Heck Is E-A-T And Why Your Online Business Needs It: How to create content that Google loves
When you have a brick-and-mortar shop, you build a reputation on your products and services. You would think the same goes for your online presence, but it’s a bit more complicated than that.
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Are Your Core Web Vitals Up to Speed?
Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.
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