News & Media

Best and Worst Practices in Search Engine Marketing (Part 1)

Many consider search engine optimization (SEO) – the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads – a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.

On the Right Page for Web Indexing

Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…

Unlocking Google’s Hidden Potential as a Research Tool (Part 5 of 5)

Seek and ye shall find. But not always.

According to an IDC (International Data Corporation) report from last year, knowledge workers spend 15-30% of their day searching for information. What’s worse, more than half of their online searches fail.

That doesn’t bode well for us, does it? Hopefully, this series has gone a long way to help you make the invisibly rich Internet more visible. We close this series by tapping into the wisdom and experience of two renowned Google expertsâ??Nancy Blachman and Tara Calishainâ??who share some of their favorite tips, tools, insights, and search strategies for researching with Google.

Yahoo! & Google’s overlaping results fewer than you’d think

There’s a brand new meta search engine on the block called Jux2. Its premise is to find the overlap between the top 10 results across two major search engines. So far I’m really impressed with it. It even has a toolbar for Mozilla FireFox. Jux2 conducted some tests to determine just how much overlap there […]

Web content really IS critical!

Today I had the pleasure to hear web content guru Gerry McGovern speak at a full-day workshop in Wellington, New Zealand. He’s got to be one of the very best speakers I’ve ever heard! His course material, his sense of humor, his thought-provoking insights, and especially his Irish accent — had everyone in the audience […]

Unlocking Google’s Hidden Potential as a Research Tool (Part 4 of 5)

This series is all about surprises and revelationsâ??at least when it comes to using Google. And here’s another: some of Google’s most valuable properties aren’t even search engines. Rather, they are resources or tools such as online research assistants, Web-based email, browser toolbars and social networks. These resources can be extremely valuable to marketers and should be considered one of the sharper tools in your research arsenal.