News & Media

Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…

SEO can be broken into two distinct areas – “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …

When it comes to breaking through to your customers’ email inbox, it’s getting to be less about what you say and more about how you say it. The spam net that i.merchants must circumvent is getting ever more sophisticated and, dare we say, overzealous. In fact, recent surveys indicate that more than one-third of permission emails that consumers want to receive from trusted sources are being blocked by email filters and corporate firewalls.

If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.

SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.

Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.